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Mobile · Sustainability · December 23, 2025

App, IoT and management dashboard for a shared bike system, built from scratch for MOB.

MOB (Mind Over Body)
01The client

Its founder, Paulo Monteiro Rodrigues, has worked in the bicycle industry since 2004. He was vice president of CONEBI, the European association of bicycle manufacturers, and advised on the rollout of Gira, Lisbon's bike sharing system.

One of MOB's projects is a bike sharing system built on the Mobility as a Service (MaaS) model. The missing piece was the software that lets the bike, the rider and the operator talk to each other.

02The challenge

MOB had the industry knowledge and the operating model. What it lacked was the digital layer: an iOS and Android app with payments, communication with the bike locks, and a dashboard for the people who run the fleet day to day.

None of these pieces works on its own. An app without hardware integration unlocks nothing, and a dashboard without real-time data turns into a spreadsheet.

03The solution

The app lets riders find a bike, pay and unlock it remotely. Each bike reports its position and status over IoT, which gives the operator real-time fleet location and remote lock and unlock control.

The web dashboard brings together fleet management, user management and usage statistics, so operating decisions are based on what is happening on the street rather than on estimates.

What we delivered

  1. 01

    Android and iOS app

    Bike search, built-in payments and unlocking from the phone.

  2. 02

    IoT integration with the bikes

    Remote lock and unlock, with GPS position and status for each unit in real time.

  3. 03

    Admin dashboard

    Fleet, users and operating statistics in one place.

04Key results
01

Fleet visible in real time

The operator tracks each bike's position and status without relying on field inspections.

02

Unlocking without staff

Riders rent and release the bike on their own through the app, with payment in the same flow.

03

Centralized operations

Fleet, users and usage numbers sit in the same dashboard instead of separate systems.

04

Ready to grow

The architecture supports new bikes and new cities without rebuilding the system.

"Cortex IQ was instrumental in developing a digital product for urban mobility. They brought valuable insight and expertise, which led to a highly successful launch."

Paulo Rodrigues

CEO, MOB (Mind Over Body)

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