Corporate website · Distribution · September 24, 2026
RDR's customers already ordered over WhatsApp. The website was designed to bring more people there.
By the numbers
2h
response time during business hours
The range includes fruit, vegetables and greens, grains and root vegetables, certified organics, herbs and spices, and weekly boxes put together for restaurants and households. Alongside distribution, RDR runs its own produce store where customers can pick products in person.
Delivery covers all five zones of the city and nearby cities such as Guarulhos, Osasco, Barueri, Santo André, São Bernardo and Diadema.
The operation already worked, and it worked over WhatsApp. The risk with a new website was creating a parallel channel, with a cart and sign-up, that restaurant customers wouldn't use.
The website had to answer the questions of people who aren't customers yet and then get out of the way.
The page shows the delivery area by region, the product lines and the four-step process: order via WhatsApp, form or Instagram; confirmation and product selection; delivery at the agreed time; receipt.
The contact form asks for the customer type (restaurant, grocery store, industrial kitchen or end consumer), and RDR states its response time: within 2 hours during business hours.
What we delivered
- 01
B2B corporate website
Products, customers served and the attached produce store presented on one straightforward page.
- 02
Mapped coverage
City zones and Greater São Paulo cities listed, so customers know right away whether they are covered.
- 03
Ordering over WhatsApp
Order buttons throughout the page pointing to the channel customers already use.
- 04
Form by customer type
Inquiries arrive already tagged as restaurant, grocery store, industrial kitchen or consumer.
The channel that works stays at the center
The website feeds WhatsApp instead of competing with it.
Questions answered before contact
Coverage, products and process are on the page, which shortens the first conversation.
Pre-qualified inquiries
The form identifies the customer type before the reply.
Explicit response time
Visitors know they will hear back within 2 hours during business hours.
Send us a WhatsApp message about what you need to solve. We'll tell you whether we've built something close and where we'd start.
