E-commerce · Retail · September 24, 2026
One store that sells to end customers and recruits resellers, on the same website.
By the numbers
1 year
warranty against tarnishing
Part of its sales go directly to end customers. Another part goes through resellers, entrepreneurs who take the pieces to their own customer networks.
The brand offers a 1-year warranty against tarnishing, a strong argument in a market where the main question for anyone buying plated jewelry is how long the piece will last.
The customer needs a catalog, prices and enough confidence to buy without seeing the piece in person. The prospective reseller needs to understand the program and sign up.
If the two paths get mixed, both get worse. And the tarnish warranty, the brand's main trust argument, had to be visible to both.
The store has a catalog, cart and checkout for direct sales. The 'Become a Reseller' section explains the program and takes sign-ups, which go through a profile review by the Thaís Joias team before approval.
A blog rounds out the site with content about the pieces and how to care for them, to bring in visits through organic search.
What we delivered
- 01
Online store
Plated jewelry catalog with integrated cart and checkout.
- 02
'Become a Reseller' area
Program overview and sign-up, with profile review by the brand's team.
- 03
Warranty in the spotlight
The 1-year tarnish warranty appears throughout the site, not just in the footer.
- 04
Blog
Editorial content to attract organic visits and answer questions about jewelry care.
Direct sales live
The brand sells online to all of Brazil through its own store.
Organized reseller recruitment
Sign-ups arrive through a dedicated form and go through review, instead of scattered messages.
Trust argument in plain sight
The 1-year warranty answers the main objection before the customer asks.
Organic channel
The blog gives the store a source of visits that doesn't depend on paid ads.
Send us a WhatsApp message about what you need to solve. We'll tell you whether we've built something close and where we'd start.
